Ramadan in Morocco

Wassit's guidance is to open booking 90 days before the month starts. For the edition running 7 February to 8 March 2027, that puts first outreach around 9 November 2026. Shooting needs to be wrapped before the first day of fasting — once the month begins, creators' working rhythms shift entirely and production windows close up.

The indicative range on Wassit is 30,000 to 200,000 MAD for the full activation, depending on how many creators are involved and how many deliverables you need. The 15% platform commission is taken on top, deducted from the transaction. Confirm the creator's tax status before locking the budget: a company invoices with 20% TVA, while an auto-entrepreneur invoices without it.

Four deliverables carry the month: a 30–45 second ftour recipe Reel posted between 4pm and 6pm, an evening live between 9pm and midnight framed as a conversation rather than a product demo, a daily Stories series across the first 10 days, and a saveable "ftour table" carousel built to be reshared in messaging apps. Daytime audiences are thin, then attention explodes between 9pm and 1am after ftour, with a second peak at shour. Schedule against those windows, not your usual posting calendar.

The strongest verticals are food, beauty and fashion. Grocery baskets rise from the first week, while fashion purchasing shifts toward the end of the month as people prepare for Aïd — two different calendars that deserve separate treatment in the media plan. Activation is densest in Casablanca, Fès, Rabat and Meknès, and longer, more emotional content lands better in this window than at any other point in the year.

The budget is held in escrow when the order is placed and released to the creator once deliverables are approved, so the brand isn't paying blind up front and the creator isn't chasing an invoice. Every collaboration produces an invoice: the brand supplies its 15-digit ICE, and the creator bills under their actual status — auto-entrepreneur or company — to stay compliant with the DGI. Ramadan is not an official public holiday in Morocco, so invoicing and delivery deadlines run on a normal working month.