Activez des créatrices beauté au Maroc spécialisées skincare, makeup et soins capillaires. Routines argan, henné, ghassoul, lancements parfumerie sélective et tutoriels makeup mariée : un engagement moyen de 5 à 9 % et des taux de sauvegarde records sur Reels.
Who it's ideal for
Idéal pour les routines argan, ghassoul, rose de Damas et tous les actifs nord-africains. Les créatrices beauté convertissent 3 à 4 × mieux qu'une ad Meta classique.
Activations Marjane Holding, Sephora Maroc ou pop-ups Morocco Mall : Stories haul + Reel test 24 h + post longue durée.
Saison Ramadan, fiançailles, henné, mariage : les MUA-créatrices marocaines remplissent leur agenda de prestations en 2 semaines.
18+
Verified Moroccan creators in beauté niche
46
Campaigns delivered in the vertical
45 MAD
Average CPM Morocco 2026 (all formats)
Format mix
Budget split observed across the best-performing Moroccan campaigns in this vertical. Adjust it to your objective.
La routine filmée en une prise crée la preuve d’usage que la beauté exige.
Série de 3 à 5 Stories sur J+7 et J+21 pour montrer un résultat crédible.
Avant/après et démaquillage : les formats les plus regardés du vertical.
Budgets
Indicative ranges in dirhams, based on Moroccan campaigns run on Wassit. The final quote depends on the number of creators and the usage rights.
From 4.000 MAD
One or two creators, one core format. Ideal for validating a message before investing further.
From 25.000 MAD
Three to five creators across several formats, with performance tracking and content you can reuse in paid ads.
Top creators
Campaign ideas
Concrete starting points, tested by Moroccan brands. Our team adapts them to your product.
Protocole 21 jours : une créatrice documente sa routine à J0, J7 et J21 avec photos non retouchées.
Duo argan/ghassoul : une créatrice d’Agadir raconte l’origine, une créatrice de Casablanca montre l’usage urbain.
Routine post-ftour pendant Ramadan, publiée entre 21 h et minuit quand l’audience est disponible.
Masterclass maquillage mariée en live Instagram avec code promo valable 48 h.
Signature campaigns
Get inspired by Moroccan brands that activated Wassit for their beauté vertical.
The scenarios below are illustrative: they show realistic campaign setups, not guaranteed results or named clients.
Oryx Cosmetics
@salma.skincare
Lancement sérum argan : +340 % d’engagement, 12 000 visites e-commerce et ROAS 2,8× sur 18 000 MAD investis.
CPM Morocco 2026 benchmark
Cost-per-thousand-impressions benchmarks (CPM, in MAD) for the beauté niche. Use them to calibrate your brief and choose your formats.
Maximum reach + saves
Ideal for product launches and capsule drops. Save rate >5% = strong demand signal.
Geographic coverage
CPMs vary noticeably from one city to another. Pick the area where your audience actually is.
Wassit covers 10 Moroccan cities.
Peak moments
Plan ahead: the best creators are booked several weeks in advance.
FAQ · beauté niche
More questions? Message us on WhatsApp — we reply within minutes.
A question that isn't covered here?
Escrow-held payment
Your funds stay locked until the deliverables are approved. The creator is only paid once your approval is recorded.
Satisfaction guaranteed
Revisions included until approval. You request changes straight inside the brief, at no extra cost.
Explore other niches
Pick your beauté creators, approve the brief, pay into escrow. Funds are only released once you have approved the deliverables.
Audiences fidèles autour des routines anti-frisottis, huiles capillaires et coiffures protectrices — un marché en croissance de 22 % par an au Maroc.
Contenus rachetés pour les fiches produit et le retargeting.
From 90.000 MAD
A full multi-creator, multi-city programme with extended usage rights and dedicated campaign management.
Test à l’aveugle entre votre produit et un best-seller du marché, filmé sans script.
Henna & Rose
@nada.beauty.ma
Routine henné Ramadan : 6 Stories + 1 Reel = 89 k vues, sauvegarde Reel 8,4 % et 1 200 commandes en 10 jours.
Atlas Parfums
@mouna.makeup
Édition limitée parfum oud : sold-out boutique Casablanca en 5 jours, CPM Story 23 MAD, panier moyen 480 MAD.
Prefer verified, signed-off results? See our real case studies
Conversion + permanent reference
The carousel remains unbeatable for raising average basket on e-commerce sites.
24h activation + direct link
Lowest CPM — perfect for limited promo codes and unboxings.
Virality + 16-28 audience
Trending sound and a 3-second darija hook: the combo that lands on Moroccan For You.
Describe your product in two lines on WhatsApp: we reply with a shortlist of beauté creators and a budget range.
Mon–Fri 9 AM–6 PM · Sat 10 AM–2 PM (GMT+1)