Black Friday Maroc in Morocco

The reference edition runs 23–30 November 2026, and bookings should open roughly 30 days ahead, so from late October. That window covers brief sign-off, product shipping, and publishing the wishlist carousel about ten days before the sale starts. If you are planning further out, the following edition falls on 22–29 November 2027.

The indicative range for this season is 40,000 to 300,000 MAD, depending on how many creators you activate, how long the push runs, and how video-heavy the deliverables are. Wassit's 15% commission sits on top of the fee agreed with the creator. On the tax side, a creator registered as auto-entrepreneur does not charge TVA, while a liable supplier adds 20% to the invoice.

Tech, fashion and beauty carry the season, with a clear spillover into electronics over Cyber Monday. Audiences are densest in Casablanca, Rabat, Tangier and Marrakech. Pick creators who are comfortable talking price and discount rather than pure brand image — the buying peak is concentrated in roughly 72 hours.

Four formats reliably carry this period: a wishlist carousel published about ten days ahead with reference prices recorded, a live shopping session on launch day with the order placed on screen, a before/during price comparison that proves the discount is real, and urgency stories at the end of the window. Moroccan audiences check listed prices one to two weeks in advance and are wary of fake promotions, so the struck-through price has to hold up. Only ask for low-stock stories if stock is genuinely limited.

The budget is held in escrow before shooting and released to the creator only once deliverables are approved, which matters on a window where everything happens in a few days. Wassit takes a 15% commission on the transaction. The creator issues an invoice carrying their ICE, with 20% TVA if they are liable for it, so the spend is deductible for the brand and reportable to the DGI.