Aïd el-Adha in Morocco

The 2026 edition falls around 27 May, with an activation window running to 30 May; the exact date depends on the moon sighting and can shift by a day. Wassit's guidance is to open bookings 45 days ahead — roughly mid-April — because lifestyle and family creators fill their calendars across the three to four weeks of preparations. Plan for posts to be live before the holiday itself: spending drops sharply for about two weeks afterwards. The following edition is expected around 17 May 2027.

The indicative range for this season on Wassit is 25,000 to 180,000 MAD, depending on how many creators you book, the formats and the usage rights you need. On top of that sit the 15% platform commission and 20% TVA where the creator is registered for it. On a tight budget, concentrating on a few well-matched creators works better than spreading the same amount across a wide panel.

The verticals that carry Aïd el-Adha are food, tech and fashion: cooking and meat storage, appliances and equipment, holiday outfits. The formats that hold up are hands-on gear demos (knives, grills, freezers), a reel on preparing and preserving meat, a car test drive framed around the family road trip and loading capacity, and a D-7 checklist in stories. This is utility content, so the brief has to supply real information, not just visuals.

Audiences travel in large numbers back to their home cities, shifting attention away from the big metros toward mid-sized ones. The cities where this season peaks hardest on Wassit are Casablanca, Oujda, Meknès and Kénitra. If your distribution is regional, pair one national creator with two or three locally rooted ones rather than concentrating everything on Casablanca.

The budget is placed in escrow when the order is confirmed and released to the creator once the deliverables are approved, which protects both sides across a public-holiday period when replies slow down. The creator invoices under their own status — auto-entrepreneur or a company with an ICE — and charges 20% TVA if registered, so the brand receives an invoice its accounting and the DGI will accept. Wassit's 15% commission appears on a separate line. Set your approval dates before the holiday, since official days off push review cycles back.