Yennayer — Nouvel an amazigh in Morocco

Yennayer 2026 lands around 14 January, with a campaign window of 13 to 15 January. It is a national public holiday, so shooting and brand-side approvals need to be finished beforehand. Wassit suggests opening bookings 30 days out, around mid-December, which leaves room to cast, have the script checked and shoot without rushing. The following edition is expected around 14 January 2027 (13 to 15 January).

The indicative range for this season is 10,000 to 70,000 MAD, depending on how many creators you book, the production languages and how broad the usage rights are. On top of the transaction sit the 15% Wassit commission and, where the creator is VAT-registered, 20% TVA on their invoice — a creator under auto-entrepreneur status invoices without TVA. Funds sit in escrow and are only released once the deliverables are approved.

The formats that carry this season are a recipe reel in Tachelhit or Tarifit subtitled in Darija and French, an educational carousel on Amazigh traditions and the calendar, stories filmed on location in a cooperative or workshop, and long-form TikTok on passing traditions between generations. Food, lifestyle and fashion are the strongest verticals. Concrete angles that land: a Yennayer recipe filmed in a family home, a portrait of Amazigh craft (rugs, silverwork, pottery, weaving), or a short Amazigh new-year glossary.

The risk is getting the culture roughly right instead of actually right. Amazigh-speaking audiences are actively looking for content in their own language on this date, and a brand that misnames traditions or slips into folklore gets called out in the comments straight away. Have a native speaker review the script, name the dishes correctly (tagoulla, seven-vegetable couscous, urkimen), and credit the artisans or cooperatives you film. Audience peaks concentrate in Agadir, Oujda, Meknès and Fès, plus the diaspora.

The brand deposits the amount in escrow at signature; it is released to the creator once deliverables are approved, and the 15% Wassit commission applies to the transaction. The creator issues a compliant invoice: with a 15-digit ICE if they operate through a company, or under auto-entrepreneur status, in which case no TVA is charged. Keep that invoice — it is what makes the spend deductible with the DGI. If you film people in their homes, collect written image-use consent, in line with loi 09-08 as overseen by the CNDP.