Activez des créateurs food au Maroc qui parlent darija et cuisinent vrai : tajine, rfissa, msemen, harira, plats Ramadan, ouvertures de restaurants et FMCG grande distribution. Engagement food 5 à 10 %, taux de partage record.
Who it's ideal for
Activez 4 à 8 créateurs food pour un soft launch : Stories ambiance + Reel signature dish + post avis. Remplit le carnet de réservation en 7 à 14 jours.
Recettes en darija intégrant votre produit, panel famille à table, vidéos de cuisine maison : un format qui passe en TV-like sur Instagram et TikTok.
30 jours de stories Iftar à thème, recettes traditionnelles modernisées, panel famille marocaine : engagement +60 % vs reste de l'année.
18+
Verified Moroccan creators in food niche
46
Campaigns delivered in the vertical
35 MAD
Average CPM Morocco 2026 (all formats)
Format mix
Budget split observed across the best-performing Moroccan campaigns in this vertical. Adjust it to your objective.
La recette en 30 secondes reste le format le plus partagé du Maroc.
Le food TikTok marocain sature moins vite que sur Instagram.
Adresse, horaires, itinéraire : la Story convertit la visite en restaurant.
Budgets
Indicative ranges in dirhams, based on Moroccan campaigns run on Wassit. The final quote depends on the number of creators and the usage rights.
From 2.500 MAD
One or two creators, one core format. Ideal for validating a message before investing further.
From 18.000 MAD
Three to five creators across several formats, with performance tracking and content you can reuse in paid ads.
Top creators
Campaign ideas
Concrete starting points, tested by Moroccan brands. Our team adapts them to your product.
Recette ftour en 30 secondes, tournée en darija, publiée à 17 h pendant Ramadan.
Ouverture de restaurant : 6 créateurs invités le même soir, contenus étalés sur 10 jours.
Défi “le même plat, trois régions” entre un créateur fassi, un marrakchi et un souss.
Comparatif prix en grande surface filmé rayon par rayon, avec code promo enseigne.
Signature campaigns
Get inspired by Moroccan brands that activated Wassit for their food vertical.
The scenarios below are illustrative: they show realistic campaign setups, not guaranteed results or named clients.
Lesieur Cristal
@khalid.cuisine
Campagne huile olive Ramadan : 8 recettes en darija, 620 k vues cumulées et +18 pts de notoriété spontanée en post-test.
CPM Morocco 2026 benchmark
Cost-per-thousand-impressions benchmarks (CPM, in MAD) for the food niche. Use them to calibrate your brief and choose your formats.
Maximum reach + saves
Ideal for product launches and capsule drops. Save rate >5% = strong demand signal.
Geographic coverage
CPMs vary noticeably from one city to another. Pick the area where your audience actually is.
Wassit covers 10 Moroccan cities.
Peak moments
Plan ahead: the best creators are booked several weeks in advance.
FAQ · food niche
More questions? Message us on WhatsApp — we reply within minutes.
A question that isn't covered here?
Escrow-held payment
Your funds stay locked until the deliverables are approved. The creator is only paid once your approval is recorded.
Satisfaction guaranteed
Revisions included until approval. You request changes straight inside the brief, at no extra cost.
Explore other niches
Pick your food creators, approve the brief, pay into escrow. Funds are only released once you have approved the deliverables.
Glovo, Yassir, Jumia Food : les créateurs food testent en live le délai, la température, l'emballage. Convertit en commande dans les 2 heures.
Banque de plans produit réutilisables en publicité et en menu digital.
From 70.000 MAD
A full multi-creator, multi-city programme with extended usage rights and dedicated campaign management.
Série méchoui d’Aïd al-Adha : préparation, découpe, conservation, restes — quatre épisodes.
Dar Naji Resto
@mounia.foodie.ma
Ouverture branche Marina Casablanca : 320 réservations en 5 jours, file d’attente le week-end suivant, CPM Story 16 MAD.
Aïcha Tomates
@chef.amine.ma
Lancement nouvelle gamme bio : 3 Reels recettes = 1,2 M de vues, ventes en grande distribution +28 % sur le mois.
Prefer verified, signed-off results? See our real case studies
Conversion + permanent reference
The carousel remains unbeatable for raising average basket on e-commerce sites.
24h activation + direct link
Lowest CPM — perfect for limited promo codes and unboxings.
Virality + 16-28 audience
Trending sound and a 3-second darija hook: the combo that lands on Moroccan For You.
Describe your product in two lines on WhatsApp: we reply with a shortlist of food creators and a budget range.
Mon–Fri 9 AM–6 PM · Sat 10 AM–2 PM (GMT+1)