Soldes d’hiver in Morocco

The window pinned on Wassit runs from 5 January to 15 February 2026 — the longest clearance stretch in the Moroccan calendar. Open your booking 30 days before it starts, so early December, while fashion, tech and lifestyle creators are still free; most brands come out of December exhausted and move too late. The following edition runs from 4 January to 14 February 2027.

The indicative range on Wassit is 12,000 to 90,000 MAD for the whole season, depending on how many creators you book, how long the wave runs, and whether you buy usage rights. Wassit charges a 15% platform commission on the transaction, and Moroccan TVA at 20% applies where the creator is registered for it. Funds sit in escrow from the moment the deal is agreed and are released once deliverables are approved.

Four formats carry the window: a price-comparison carousel showing before versus during, backed by screenshots; a reel on what the creator genuinely bought rather than what they were told to recommend; alert stories for the second markdown with a direct link; and licensed UGC to feed end-of-sale retargeting. Fashion, tech and lifestyle are the strongest verticals here. Demand peaks in Casablanca, Rabat, Tangier and Marrakech, with more buying happening online than in store because of the weather.

After December spending, audiences turn far more price-sensitive: they compare, they wait for the second markdown, and they spot manufactured discounts quickly. Any claimed reduction should rest on a reference price that was genuinely charged before the period, and the creator should be able to show it on screen. Label the partnership clearly in the post as well — in this season, a creator's credibility on value for money is the asset that carries the most weight.

The creator invoices the brand under a declared status — auto-entrepreneur or a registered company with a 15-digit ICE — and puts that number on the invoice. TVA at 20% applies only if the creator is registered for it, and income has to be declared to the DGI either way. On Wassit the brand's payment is held in escrow, the 15% commission is deducted, and the balance is paid out once the deliverables are validated.