Rentrée scolaire in Morocco

The 2026 window runs from 15 August to 15 September. Allow roughly 45 days between opening a campaign and content going live, which puts briefing and contracting in early July. Buying happens in two waves — supplies and school bags in mid-August, then uniforms and digital equipment in early September — so plan for posts to land ahead of each one.

The suggested range for this season is 20,000 to 150,000 MAD, depending on how many creators, cities and deliverables you need. Wassit's commission is 15%, taken from the creator's fee, and Moroccan TVA at 20% applies where the creator or their agency is registered for it. Splitting the budget across the two buying waves generally works better than spending it all in mid-August.

Four deliverables carry the season: a supplies haul with prices shown on screen, city by city; a saveable "full back-to-school list" carousel; a morning-routine Reel featuring the lunchbox and breakfast; and a one-take edtech app demo with a referral code. This is the most rational stretch of the Moroccan year — people compare prices and hunt for lists and good deals. Content showing a real price or a usable list gets reshared far more than content that is only good-looking.

The verticals that carry back-to-school are tech, fashion and food: tutoring and digital kit, uniforms and bags, lunchboxes and breakfast. Demand peaks hardest in Rabat, Casablanca, Kénitra and Meknès. Keep the split of roles in mind — mothers drive the purchase decision while teenagers drive which brand gets chosen — which usually means two creative angles inside a single campaign.

The budget is held in escrow when the deal is signed and released to the creator once the deliverables are approved, so neither side is exposed if the back-to-school schedule slips. The creator issues a compliant invoice carrying their ICE, with 20% TVA where they are registered for it, and declares the income to the DGI; auto-entrepreneur status remains the most common setup among Moroccan creators. Ask for the invoice before content goes live — without a compliant document the spend is hard to deduct.