Market figures in MAD, campaign strategies, taxation, pricing grids: our analyses for Moroccan brands and creators, written by field practitioners.
Featured
Une méthode opérationnelle pour transformer un brief d’influence en contrat pilotable : périmètre, validations, droits, paiement, données et preuves.
Équipe Wassit
Ressources marketing
Comment structurer des jalons, preuves et doubles approbations sans confondre contrôle interne, signature électronique et séquestre réglementé.
Équipe Wassit
Ressources marketing
Une checklist proportionnée pour vérifier identité, gouvernance, sous-traitants, données, processus créateurs et preuves avant de contractualiser.
Équipe Wassit
Ressources marketing
Les questions à poser avant un paiement international : rôle des intermédiaires, devise, justificatifs, identité, données et conditions de libération.
Équipe Wassit
Ressources marketing
Comment relier besoin marketing, sélection fournisseur, critères, bon de commande, jalons et preuves pour rendre une campagne pilotable par les achats.
Équipe Wassit
Ressources marketing
High-value procurement contracts carry outsized exposure when supplier vetting, contract structure, or payment terms fall short. Here is a framework for de-risking large B2B procurement in Morocco.
Karim Sefrioui
Growth strategist, ex-Jumia
Objectif, audience, livrables, message, calendrier et mesure : la structure simple d’un brief influenceur exploitable par une marque et un créateur au Maroc.
Équipe Wassit
Ressources marketing
Une méthode de mesure avant, pendant et après la publication : choisir les bons indicateurs, utiliser UTM ou codes dédiés et séparer faits, signaux et hypothèses.
Équipe Wassit
Ressources marketing
Objectif, audience, format, qualité du contenu et capacité à livrer : la grille de décision pour comparer des créateurs marocains sans se limiter au nombre d’abonnés.
Équipe Wassit
Ressources marketing
Le checklist de transparence à intégrer au brief : échange de valeur, outils de plateforme, validation du message et limites à confirmer pour le Maroc.
Équipe Wassit
Ressources marketing
Calendrier, angle éditorial, sélection des créateurs et mesure : une méthode pratique pour préparer une campagne de rentrée sans confondre saisonnalité et garantie de résultat.
Équipe Wassit
Ressources marketing
Cross-border B2B contracts between Morocco, the wider MENA region, and Europe add currency, tax, and jurisdictional layers to standard escrow structures. Here is what changes and what to verify.
Othmane Berrada
B2B Trade Specialist, ex-Marjane
A practical, step-by-step legal due-diligence framework for vetting a digital marketing or creative agency before signing — covering identity verification, IP ownership, scope, and milestone evidence.
Yassine El Amrani
Business Advisory Principal, Audicom
Single-approver payment releases create a silent failure point in high-value B2B contracts. Multi-signature milestone triggers close it — here is how they work and when to require them.
Nabil Chraibi
Head of Product, Wassit
As Wassit scales into enterprise-grade B2B contracts, here is how the platform structures technical growth engagements — from agency retainers to multi-phase delivery — with escrow-backed accountability.
Karim Sefrioui
Growth strategist, ex-Jumia
Payment default remains the single largest hidden cost in B2B contracting across Morocco and MENA. Here is how escrow vaults restructure the incentive so default stops being the cheaper option.
Othmane Berrada
B2B Trade Specialist, ex-Marjane
Why unstructured B2B payments still cost Moroccan companies deals, how digital escrow vaults reduce that risk, and a practical framework for structuring your first milestone-based contract.
Yassine El Amrani
Business Advisory Principal, Audicom
Strategies for selecting, scoping, and managing business consulting engagements in high-growth North African and Middle Eastern markets with verified milestone tracking.
Yassine El Amrani
Business Advisory Principal, Audicom
How verified B2B supplier directories, structured metadata, and trust frameworks accelerate vendor discovery and cross-border trade in the MENA region.
Othmane Berrada
B2B Trade Specialist, ex-Marjane
A comprehensive framework for evaluating digital marketing agencies in emerging markets: scope definition, performance transparency, fee structures, and growth alignment.
Karim Sefrioui
Growth strategist, ex-Jumia
Market size, double-digit growth, the verticals pulling ahead: the key numbers behind influencer marketing in Morocco in 2026, in MAD and in verifiable facts.
Karim Sefrioui
Growth strategist, ex-Jumia
Realistic CPMs by niche, worked examples in MAD, and a method for building a rate card that holds up in front of local and international brands.
Salma Bennani
Coach business, ex-agence influence Paris
auto-entrepreneur status, TVA thresholds, mandatory invoice details, DGI filings: the complete guide to staying compliant without paying a single dirham too much.
Yassine El Amrani
Expert-comptable, cabinet Audicom Casablanca
CPM, engagement rate, content lifespan: a numbers-driven comparison of the three dominant video platforms in Morocco, plus the criteria for choosing based on your objective.
Imane Tazi
Content strategist, ex-2M Digital
A vague brief, the wrong creator, no KPIs, deliverables that go unused: the five classic traps that sink a first influencer campaign in Morocco, and how to avoid them.
Othmane Berrada
Marketing manager, ex-Marjane
Once a month: market figures in MAD, Instagram and TikTok trends in Morocco, and our updated pricing grids.
The pages that answer what comes next: what it costs, how it is secured, and what a successful Moroccan campaign looks like.
Discover verified Moroccan creators, compare their rates and launch your first campaign with escrow payment.