Fête du Trône in Morocco

The 2026 edition centres on 30 July, with a publishing window running 29 July to 2 August. Wassit suggests opening bookings roughly 30 days before the window starts — so late June — because documentary shoots, location scouting and approval rounds all take time. If you are reading this after the window has closed, the next edition falls around 30 July 2027.

The range shown on this page runs from 15,000 to 110,000 MAD, depending on how many creators you brief, how many cities you cover and the production level you want. That figure is the creators' fee: Wassit's 15% commission and the 20% TVA, where the creator is registered for it, come on top. Covering several cities — Rabat, Casablanca, Fès, Agadir — naturally pushes you toward the upper end.

Four formats carry the season: a 60-to-90-second short documentary with darija voice-over, a heritage or craftsmanship carousel that gets saved heavily, live stories from local celebrations, and resharing your audience's own posts instead of brand-produced content. The closest-fitting verticals are lifestyle, travel and entertainment. Lock these deliverables into the brief at booking time — none of them can be turned around in 48 hours.

One rule covers it: over this weekend the brand shows up as a host, not as an advertiser. Do not stick a promo code or a product shot onto national symbols; go instead for a portrait of an artisan, a cooperative or a workshop, with no brand slogan attached. Audiences are off work and in a warm frame of mind, but their tolerance for hard-sell advertising drops sharply, and clumsy appropriation rebounds on the advertiser fast.

The campaign budget sits in escrow on Wassit and is released to the creator once deliverables are approved, with the 15% commission taken on the transaction. 30 July is an official public holiday in Morocco and opens a long weekend, so fund your escrow and run your approvals early — banking rails slow down. On the creator side, the invoice must carry their ICE and, where they are TVA-registered, the 20% rate; an auto-entrepreneur invoices under the regime they declared to the DGI.