Aïd el-Fitr in Morocco

The 2026 edition is expected around 19–22 March, with the exact date depending on the lunar sighting. Wassit's guidance is to open booking roughly 60 days ahead, so during January: that is when fashion and beauty creators lock in their Ramadan calendar, and Aïd slots in immediately after. If you are reading this after the holiday, the following edition is expected around 9 March 2027.

The suggested range for this season is 15,000 to 100,000 MAD, depending on how many creators you sign, how many deliverables you ask for, and what usage rights you need. On top of that sit Wassit's 15% commission and 20% TVA where the creator is registered for it. A shot-and-edited makeup tutorial costs considerably more than a run of stories, so trim the volume of content before you trim the number of creators.

The purchase decision happens 7 to 10 days before the holiday, not on the day itself — after that, fashion and beauty stock is gone and delivery no longer keeps up. Post the caftan and takchita try-on carousel at D-10, follow with the step-by-step makeup tutorial as a subtitled vertical Reel, then the gift wishlist stories with a 48-hour promo code. On Aïd day the audience posts a lot but consumes little branded content, so hold the Aïd-day vlog for D+1, where it works for post-holiday recall.

Two verticals carry this window: fashion and beauty — caftan and takchita try-ons, Aïd makeup routines, nails, modern henna, fragrance. Demand peaks hardest in Casablanca, Marrakech, Fès and Tétouan, so a shortlist blending those four cities covers most of the audience. Family gifting content performs too, but it converts through those same fashion and beauty accounts rather than through a separate roster.

The budget is held in escrow from signature and released once deliverables are approved, so the creator is never working unpaid and the brand never pays before delivery. Because Aïd el-Fitr is an official public holiday in Morocco, plan to approve content before the break starts, otherwise sign-off and follow-ups slip by several days. On invoicing, a creator with auto-entrepreneur status or a company holding an ICE issues a compliant invoice, with 20% TVA where they are liable for it.