Découvrez les créateurs casablancais les plus suivis, du lifestyle CSP+ aux foodies de Maarif, en passant par les passionnés d’auto et les voix tech d’Anfa.
Casablanca est la capitale économique du Maroc et le premier marché publicitaire du Royaume. C’est ici, entre Maarif, Anfa, Bourgogne et la Corniche, que se concentrent la majorité des sièges sociaux des marques marocaines et des agences. Le public casablancais est jeune, urbain, à fort pouvoir d’achat, parfaitement trilingue (darija, français, anglais) et très actif sur Instagram et TikTok. Les créateurs locaux dominent les niches mode, beauté, food, fintech et automobile, portés par des événements comme le Salon de l’Auto, Casa Fashion Week et les ouvertures de flagships à Morocco Mall. Lancer une campagne d’influence à Casablanca, c’est viser la cible la plus solvable du pays.
Neighbourhoods and landmarks in Casablanca
Creators published in Casablanca
Successfully delivered campaigns
Average reach per creator
Local market
Market benchmarks observed in Casablanca, in dirhams. Every creator then shows their real price on Wassit: these ranges frame a budget, they do not replace a quote.
Instagram Reel CPM
52 MAD
MAD per 1,000 impressions
Instagram Story CPM
26 MAD
MAD per 1,000 impressions
TikTok video CPM
58 MAD
MAD per 1,000 impressions
| Tier | Audience | Per post |
|---|---|---|
| Nano | 1.0k – 10.0k followers | 800 MAD — 2.500 MAD |
The most-followed local voices, verified by Wassit.
Verticals
The categories brands request most when activating Casablanca.
Local calendar
The moments when local attention peaks. Book ahead: the best profiles go first.
Salon de l’Auto de Casablanca
May
Casa Fashion Week
October
Rentrée retail Morocco Mall & Anfa Place
September
Five concrete reasons to activate an influence campaign in this city.
Frequently asked questions
Everything brands ask us before launching their first campaign in the city.
More questions? Message us on WhatsApp — we reply within minutes.
More questions about how the platform works?
Escrow-held payment
Your funds stay locked until the deliverables are approved. The creator is only paid once your approval is recorded.
Dedicated advisor
A dedicated advisor reachable on WhatsApp, in French, Arabic or Darija, Monday to Saturday.
Wassit covers the main cities of the Kingdom.
Filter local creators, compare packages and pay into escrow.
| Micro | 10.0k – 50.0k followers | 2.500 MAD — 8.000 MAD |
|---|
| Mid-tier | 50.0k – 200.0k followers | 8.000 MAD — 25.000 MAD |
|---|
| Macro | 200.0k+ followers | 25.000 MAD — 90.000 MAD |
|---|
Indicative ranges based on packages published on Wassit and on Moroccan market practice. They vary with real engagement, requested exclusivity, usage rights and seasonality.
Jazzablanca
July
Tell us about your brand and your budget: we reply with a shortlist of Casablanca creators and their rates in dirhams.
Mon–Fri 9 AM–6 PM · Sat 10 AM–2 PM (GMT+1)