Découvrez les voix marrakchies : créateurs déco-artisanat de Sidi Ghanem, lifestyle/wellness de l’Hivernage, food de Guéliz et voyage entre Médina et Palmeraie.
Marrakech est la destination la plus instagrammée du Maroc et l’une des plus puissantes vitrines lifestyle d’Afrique du Nord. Entre la Médina, Guéliz, l’Hivernage, Sidi Ghanem et la Palmeraie, la ville rouge attire un public mixte : Marocains aisés, touristes internationaux, expatriés européens et créatifs digitaux. L’audience locale parle darija, français et anglais, et s’intéresse en priorité à la mode, l’artisanat, la décoration, le bien-être, le voyage et la gastronomie. Marrakech rayonne grâce au Festival International du Film (FIFM), Marrakech du Rire, le Marathon, et des palaces emblématiques comme La Mamounia et le Royal Mansour. C’est la ville idéale pour les marques qui veulent un storytelling visuel premium et une portée internationale.
Neighbourhoods and landmarks in Marrakech
Creators published in Marrakech
Successfully delivered campaigns
Average reach per creator
Local market
Market benchmarks observed in Marrakech, in dirhams. Every creator then shows their real price on Wassit: these ranges frame a budget, they do not replace a quote.
Instagram Reel CPM
55 MAD
MAD per 1,000 impressions
Instagram Story CPM
28 MAD
MAD per 1,000 impressions
TikTok video CPM
60 MAD
MAD per 1,000 impressions
| Tier | Audience | Per post |
|---|---|---|
| Nano | 1.0k – 10.0k followers | 900 MAD — 2.800 MAD |
The most-followed local voices, verified by Wassit.
Verticals
The categories brands request most when activating Marrakech.
Local calendar
The moments when local attention peaks. Book ahead: the best profiles go first.
Festival International du Film de Marrakech
November – December
Marrakech du Rire
June
Marathon International de Marrakech
January
Five concrete reasons to activate an influence campaign in this city.
Frequently asked questions
Everything brands ask us before launching their first campaign in the city.
More questions? Message us on WhatsApp — we reply within minutes.
More questions about how the platform works?
Escrow-held payment
Your funds stay locked until the deliverables are approved. The creator is only paid once your approval is recorded.
Dedicated advisor
A dedicated advisor reachable on WhatsApp, in French, Arabic or Darija, Monday to Saturday.
Wassit covers the main cities of the Kingdom.
Filter local creators, compare packages and pay into escrow.
| Micro | 10.0k – 50.0k followers | 2.800 MAD — 9.000 MAD |
|---|
| Mid-tier | 50.0k – 200.0k followers | 9.000 MAD — 28.000 MAD |
|---|
| Macro | 200.0k+ followers | 28.000 MAD — 95.000 MAD |
|---|
Indicative ranges based on packages published on Wassit and on Moroccan market practice. They vary with real engagement, requested exclusivity, usage rights and seasonality.
Saison haute des riads & palaces
March – May
Tell us about your brand and your budget: we reply with a shortlist of Marrakech creators and their rates in dirhams.
Mon–Fri 9 AM–6 PM · Sat 10 AM–2 PM (GMT+1)