On a 50.000 MAD campaign, the choice between Wassit and a traditional agency can represent up to 12.500 MAD difference — and several weeks of cycle. Here's the breakdown, no detours.
Same budget, same objective. The difference is in what actually reaches your hands — and the creator's.
Classic intermediated model
Direct & transparent marketplace
Net gap for the brand
On 50.000 MAD of budget, you recover between 7.500 MAD and 12.500 MAD — equivalent to the cost of a second campaign, or an additional creator.
On a 50.000 MAD campaign, measured between a classic agency cycle and a Wassit cycle.
Saved on fees
up to 12.500 MAD
The gap between a 30–40% agency margin and a single 15% commission.
Saved on launch
15 days
Instant shortlist and a brief approved in 48 h, instead of a two-to-three-week scoping cycle.
Less admin
automatic contracts and invoices
Contract, VAT invoice and deliverable tracking generated by the platform, with no email ping-pong.
A Wassit advisor reads it with you on WhatsApp, line by line, and tells you honestly what would be cheaper — or more expensive — on the platform.
Mon–Fri 9 AM–6 PM · Sat 10 AM–2 PM (GMT+1)
15 concrete criteria. No vague marketing — only what changes your cycle, budget, and control.
Marketplace
Intermédiaire
Data based on practices observed in the Moroccan market (2024-2026). Agency fees vary by scope and portfolio size.
Wassit isn't for every brand. Here are the cases where a traditional agency remains relevant — and where we honestly recommend not going through us.
360° media plans, brand narrative over 3-5 years, heavy cross-channel coordination. An agency pilots this better.
Shoots with technical crew, heavy post-production, extended rights: not our core business.
Physical product launch, multi-city roadshows with field logistics: an agency orchestrates this better.
If you need a creator on 12-month exclusivity with extensive legal management, talk to an agency.
No positioning yet, no moodboard, no target: an upstream consulting agency will bring more.
Weekly committees, board presentations, attestations: the agency format remains more suitable.
For everything else — one-off campaigns, post series, UGC, stories, reels, measurable brand awareness — Wassit is faster, more transparent, and 50% cheaper.
"We worked with an agency for 4 years. For our Ramadan 2025 campaign, we switched to Wassit: brief in an afternoon, 6 creators launched in 72h, and a reporting we check live from mobile. We cut our intermediation costs by 2.3x and tripled the number of creators tested."
Younes Bennani
Head of Brand, Casablanca cosmetics brand
Illustrative platform testimonials
−57%
Intermediation fees
×3
Creators activated
72h
Launch vs 4 weeks
2.1×
ROAS vs benchmark
You only pay the creator once the deliverables are approved. If nothing is delivered, you get your entire budget back.
Escrow-held payment
Your funds stay locked until the deliverables are approved. The creator is only paid once your approval is recorded.
Learn moreFull refund
Full refund if the creator fails to deliver within the agreed deadline. No fee retained by the platform.
Learn moreDedicated advisor
A dedicated advisor reachable on WhatsApp, in French, Arabic or Darija, Monday to Saturday.
Learn moreHonest answers, including when an agency is still the right call.
More questions? Message us on WhatsApp — we reply within minutes.
Enter your actual budget and creator target — get impressions, leads, and savings vs agency in 10 seconds.
The pages brands read before making the call.
Commission, worked examples and what each dirham buys.
Reach, creator count and real cost in MAD.
Agency-grade management at platform pricing.
A costed proposal within 24 working hours.
Escrow, CNDP law 09-08, ICE/DGI invoicing.
Moroccan campaigns broken down, with the numbers.
Create your account in 2 minutes. No card required, no commitment — you only pay on accepted campaigns.