How to build a package brands say yes to

An attractive package is not a price list. It is a clear promise: what the brand gets, in what form, on what timeline, and why it is worth the figure you have put on it. Most Moroccan creators send out confusing grids and renegotiate every deal from scratch. The result is predictable — the brand hesitates, compares, and goes with someone cheaper. This first module gives you a method for structuring an offer that reassures buyers and speeds up their decision.

The rule of three packages

Always offer three tiers, no more and no fewer. Three packages give the brand's mind a middle option to anchor on, and that middle option is the one chosen in 60 % of cases. Keep the names simple: Essential, Signature, Premium.

• Essential: one main deliverable (a Reel or a post), at an entry price that filters out brands who are not serious without undercutting yourself.
• Signature: the combination that covers 70 % of your campaigns (Reel + 3 Stories + 14 days of usage rights).
• Premium: the full version (elevated production, category exclusivity, 30 days of paid media rights, raw UGC files).

Aim for a gap of roughly 2x between Essential and Signature, and 1,5x between Signature and Premium. A coherent example for 50 000 engaged followers: 2 200 MAD / 4 800 MAD / 7 200 MAD.

What every package must contain

Each package has to spell out the following items in black and white. This is the template that removes 80 % of the back-and-forth.

• Exact deliverables: content type, quantity, format, platform.
• How long the content stays published on your account (24h, 7 days, permanent).
• Usage rights granted to the brand: organic reposting on their own accounts, paid media rights (duration, platform), use on their off-platform materials.
• Maximum number of revisions (two is a good standard).
• Turnaround between approved brief and publication.
• A mention of your tax status and the issuing of a DGI-compliant invoice showing your ICE.

Leave out a single one of these points and doubt creeps in. The brand assumes the worst and lowers its offer.

How to justify a price without apologizing

Plenty of Moroccan creators send a rate card followed by "negotiable, of course". That sentence costs you more than any other. Instead, build your price on three pillars the brand can verify.

• Your qualified audience: Moroccan share, active age bracket, average engagement rate.
• Your track record: two or three examples of past campaigns with a hard number attached (views, mentions, clicks, sales via a promo code).
• The equivalent cost in Meta advertising: a Reel at 4 800 MAD with 25 000 expected views works out to a CPM of 192 MAD, which is the order of magnitude of a solid paid media campaign. Except that your version includes the creative work and the credibility.

One simple sentence does the job: "My Signature package at 4 800 MAD typically delivers 20 to 30 000 organic views on an audience that is 92 % Moroccan, and the brand keeps paid media usage rights for 14 days."

The visual assets that close deals

A well-designed one-page PDF is worth ten WhatsApp exchanges. Put the following in it:

• Your photo and your visual signature.
• Your key figures, kept up to date (audience, engagement, main city).
• The three packages side by side in columns, with a lightly tinted background on the recommended one.
• One or two screenshots from previous campaigns.
• Your contact details and your ICE.

Use Canva or Figma. Refresh the document every three months. Attach it to your very first reply to a brand, before you even ask for the brief.

The mistakes that kill an offer

Three traps to avoid at all costs.

• Hiding your price so you can "discuss it". The brand has a budget signed off internally and wants to know straight away whether you are in range.
• Offering ten variations. It signals a cottage industry, not a professional one.
• Discounting the Essential package as a "loss leader". You attract brands that will never pay for Premium, and you burn yourself out.

A well-built package doubles your conversion rate in under three months without your gaining a single follower.